About Impress Design

Impress Design - the professional creative outlet for Jack McDaniel - is located in Parker, Colorado, but I have clients from many places.

Design is about communication. Most effective design work communicates in a simple but elegant manner that speaks directly to its intended audience. This philosophy is the essence of what drives my work and the first question I ask when beginning a project is: What is the most effective way to communicate your message?

My first design job was in 1977, a tri-fold brochure for a local church. Everything was hand-drawn. Technologies have changed. Now we can create more sophisticated campaigns, ads, brochures and other pieces right from our desktops. But the power of a well-crafted, simple message remains the same.

Client Driven

No one knows your business as well as you do. My job is to listen, learn and interpret your dreams and goals and produce them on paper or into pixels. While all designers love to create beautiful works of art, our first job is to help you effectively communicate to your audience. Each industry has its limitation. What works for one won't necessarily work for another.

You have the option of working with a large design house or agency, or you can work with a small studio like Impress Design. Staying small means you get lots of attention - okay, you get all of my attention - and the cost will likely be lower. 

Experience

I have a lot of experience across several media. So, whether it's printed brochures or advertisements, a logo that needs designed or a website you need built, I can make it happen with a quality, professional look.

I also have a great deal of experience working with printers and I know how to get your files to them in a form that they can use immediately in a trouble-free manner.

Partners

One of the best benefits about working with a small design studio like Impress Design is that as your business grows and evolves we - your marketing partner - can evolve along with you. Each project we do gives us a better understanding of the direction your company is going and the sort of campaigns that are successful. In short, we become more and more of a marketing partner and in the process become more familiar with your customers and target audience.

Contact me with any questions.