Articles

Extinction Happens!

Your small to medium sized business is growing or changing. Or, more likely, you need it to grow or change. Assume, if you will, that you need a new website or brochure. Do you view your new brochure or website as an asset that will add value to your company and corporate image and, if properly crafted, enhance your bottom line? Or, do you see this as a cost that

Read more...

Logo Creation Process

I am often asked by clients what the process is for creating a logo. As with most things, this varies from time to time, depending on the situation, but typically it can be broken down into several distinct stages.

Read more...

Give Me Some More Boring Stuff

As a designer I love work that tests the limits of my creative abilities. The chance to create something that is expressive and visually appealing that makes you go "Wow" upon first viewing it. That is the dream job. But those jobs are few and far between. The truth is, most jobs aren't about the art. They are about communicating. And communicating is dependent upon the target audience and industry one is addressing.

Read more...

The Importance of Creating A Brand

So, you've named your company and want a logo. Now, how are you going to create a brand? I know what you're thinking - aren't they the same thing? The answer is no, they aren't. Creating a brand goes way beyond a professionally designed logo. Branding is about message and image. It's about the impression you make upon your customers. Your logo and company name are part of the branding process

Read more...

Why Build Your Site to Web Standards

Building a proper website is more than just getting a few pictures to show up and making sure your links work. The underlying framework that gives the visitor a consistent and fulfilling experience is more important now than ever. Today, visitors to your site are coming to it using many different browsers and hardware devices. To capture their interest - and earn their business - you have to be prepared.

Read more...

First Impressions Matter

As a graphic designer I spend a lot of time working with small to medium sized businesses. One question I always ask the people running them is: "What is the first thing people are likely to see regarding your company?" Invariably they will spend a minute or two thinking about it before saying, "Either my business card or my website."

"So," I then ask, "are your business cards and your website good ambassadors of your corporate image?"

Read more...